Meat: the revenge of proteins. Innovation and sustainability, success drivers for a fast-moving category.
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Today, the Italian meat production model is one of the most virtuous in the world. Let's explore the Italian meat producers’ evolution and the retailers’ innovative shelf marketing models
Ended event
Program
Opening remarks by Andrea Meneghini - GDO News
Marco Limonta, Business Insight Director - IRI Worldwide
Nel webinar del 24 Novembre si cercherà di comprendere quali sono le evoluzioni compiute dalle aziende di produzione e, dall’altro lato, quali sono i modelli espositivi che il retailer sta costruendo migliorare le performance attraverso una piena shopping experience del consumatore
The webinar on November 24 will help better understand the meat producers’ evolution, the retailers’ innovative shelf marketing models, aiming at improving sales thanks to the consumers’ major awareness